EthicalVoices

Category: leadership

Total 35 Posts

This Week in PR Ethics: 1/23/2020: Corporate Ethics Gap, Disinformation and Cheating is Not Condoned

Today starts a new chapter in EthicalVoices. Every Thursday I will share ethical issues of the week. The objective is to highlight key issues for educators to use in their classrooms and professionals to use in their organizations.

This week we look at the corporate ethics gap, disinformation and how cheating is not condoned.

The Most Ethical PR Professionals Don’t Just Fight Fires, They Prevent Them – Melanie Ensign

Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action

How to Effectively Counsel the C-Suite on Ethics: Jim Lukaszweski

Jim Lukaszewski, one of America’s most respected crisis and ethics counselors for the C-Suite at global brands, discusses:
• How to most effectively counsel senior executives around ethics issues
• How to speak up and be heard when you notice an ethical lapse
• How all ethics lapses are intentional and what it means

The Ethical Importance of Discernment in Public Relations: Blake Lewis

Blake Lewis, the Principal and Founder of Three Box Strategic Communications. Discusses a number of key ethics topics, including:
• Ethical traps for Millennials and Gen Z
• The importance of discernment
• How to make ethics training a regular part of your culture
• How compromise can destroy who you are

The Three Biggest Threats to Ethical Behavior in Public Relations Today: Mark Dvorak

Mark Dvorak the executive director of Golin Atlanta and an expert independent consultant, discusses the three biggest threats to ethical behavior in public relations. During the interview he also shares his insight on a variety of topics, including: what ethical guideposts to use when you are facing a new situation and how managers should support their employees in difficult ethical situations.

How to Save Your Soul as a Public Relations Professional in an Unethical Company: Joe Trahan

Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:
• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence

PR Ethics Advice for the Future is Found in The Past: Scott Monty

Scott Monty, a neoclassical digital executive who led Ford’s digital and social media discusses:

• The perils of obfuscation
• The top ethics challenges facing communicators today
• How many tech companies are ethically challenged
• Ethics advice from the classics that is still relevant today