Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:
1) What to do when your competitor intentionally causes panic
2) How to effectively fight disinformation
3) What the PR industry needs to do next
From spouses and conflict of interest, to the latest fashion industry ethics fail, to some skeevy monetization of user data, there were quite a few interesting ethics articles this week.
first interviewed Felicia Blow, APR, almost two years ago. She was one of my first 15 interviews for the blog and podcast. This year she is the 2022 National Chair or PRSA, so I thought it made sense to revisit the interview.
She discusses a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received
This Week in PR Ethics (2/3/22) – Racism, Spotify, Banned Books and the Metaverse
Laura Tomasetti, the founder and CEO of 360PR+. Laura discusses a number of important ethics issues, including:
1) Why you always have a choice
2) How to make sure everyone understands your mission and values
3) The need for the industry to hold itself accountable
This Week in PR Ethics (1/27/22): Front Groups, Misinformation and Historical Transgressions
Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including:
1) What do you do when you fire a client who has prepaid you?
2) Building trust through stories
3) Why telling the right story is even more important than telling a story well
Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers’ collective focused on developing thoughtful, creative invoice, and voice driven content for brands discusses:
1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims
2) Why businesses need to stick to their purpose and avoid wokewashing
3) Fighting vanity metrics
This week, Amy Coward, APR, Fellow PRSA, the President of AC Public Relations, discusses a number of ethics issues, including:
1) How to respond ethically when someone with an agenda attacks you
2) Effective ways to approach your boss to tell them they are acting unethically
3) Why you need to remember – what you allow, you condone
Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including:
1) What to do when the story you are told just doesn’t add up
2) How to deal with content exhaustion
3) Misperceptions around financial services and ethics