This Week in PR Ethics (3/17/22): Ethics and Business

Happy St. Patrick’s Day! The Irish Times discusses how ethical shoppers are driving a revolution. But beyond that, key ethics stories for the week include:

  • Ethically, where can you do business?: While many companies have stopped doing business in Russia due to their Ukraine invasion, this article in HBR suggests business take a larger view and consider the conditions for doing business in other countries.


  • Ethics is good for business: This week Ethisphere came out with their list of the World’s Most Ethical Companies. Two things in their announcement caught my attention. First, over the past five years the most ethical companies outperformed other large cap companies by 24.6 percent. Ethics is good for business.  Second – Aflac, Ecolab, International Paper, Kao, Milliken and PepsiCo joined the 16-timers club.  They have been on the list every year it has been published. Kudos to them!


  • Be aware of your biases: The Ethics and Compliance Initiative put data behind the conventional wisdom and showed that employees have different perceptions of diversity, inclusivity and discrimination based on their race/ethnicity. It shows that white employees are less likely to notice, which means we need to pay even greater attention.


Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of


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