Patrice Tanaka, co-founder of three award winning PR and marketing agencies and currently the Chief Joy Officer at Joyful Planet discusses number of key topics including:
• What questions should you ask to make sure you are hiring ethical people?
• How can you really demonstrate to your employees the importance of living your ethical code?
• Should you only hire people that know ballroom dancing?
Joining me this week on Ethical Voices is Gary McCormick, APR, Fellow PRSA. He is a past president of PRSA, owns his own consulting firm, previously worked in marketing and public relations for Scripps Networks Interactive, the parent company of cable networks HGTV, Food Network, and the Travel Channel, and
In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:
• Why understanding communications is not enough for ethical PR pros
• Where there is a disconnect between CEOs and PR pros
• Thriving as the challenge of fake news increases
• The business impact of ethical lapses by agencies
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical
Matt Kucharski, the President of Padilla, a public relations agency that builds, grows, and protects brands worldwide discusses how good organizations can learn from ethical challenges. He also shares some great advice on:
• Four ethical challenges PR agency employees can face
• How to use agency values to work through client conflicts
• How to best deal with unethical client behavior
• Why ethics training should not be an annual checkup
Rather than have a regular post, I’m asking people to take a moment and reflect and think about what we complain about regularly and how that right to complain was bought by the people that served and came before us. Then spend the time with your loved ones and be thankful.
For those that want to read more, following are two of the most moving texts I have ever read.
Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund
Cheryl Procter-Rogers, APR, Fellow PRSA, a PR and business strategist discusses:
• What to do when you are asked to spread bad information about a competitor
• Tips for creating an ethical decision framework
• How NASCAR helped her fight confirmation bias
Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges, including:
– What to do when your client asks you to leak confidential documents
– How to ethically handle high-performing, toxic employees
– Steps every agency and business can take to help drive panel diversity
Peter Shankman, entrepreneur, author and amazing connector touches on a number of ethics issues facing entrepreneurs and communicators including:
• How to ethically thrive in a climate where lying is expected
• Are businesses really walking the walk when it comes to ethical behavior?
• The impact of new technologies on ethics and communication