Kim Sample, president of the PR Council discusses a number of key ethics issues, including:
• How to handle unethical client requests
• Best practices for building an ethical agency culture
• Ethical challenges with controversial clients and employee activism
Mike Neumeier, the CEO of Arketi Group, shares his insight on how PR pros can deal with ethics issues, including:
• What to do when a manager or competitor overpromises
• How and when to disclose
• Unexpected challenges with paid media
Darryl Salerno, the owner of Second Quadrant Solutions, which has helped more than a hundred small, mid-sized and large agencies improve their performance and profitability, discusses a number of key ethics issues, including:
• Why you can’t buy your clients televisions
• The ethics of time sheets
Patrice Tanaka, co-founder of three award winning PR and marketing agencies and currently the Chief Joy Officer at Joyful Planet discusses number of key topics including:
• What questions should you ask to make sure you are hiring ethical people?
• How can you really demonstrate to your employees the importance of living your ethical code?
• Should you only hire people that know ballroom dancing?
In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:
• Why understanding communications is not enough for ethical PR pros
• Where there is a disconnect between CEOs and PR pros
• Thriving as the challenge of fake news increases
• The business impact of ethical lapses by agencies
Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges, including:
– What to do when your client asks you to leak confidential documents
– How to ethically handle high-performing, toxic employees
– Steps every agency and business can take to help drive panel diversity
Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including:
• The ethics of talent migration
• The intersection of creativity, ethics and legality
Joining me on this week’s episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player.
In this interview, Roger discusses:
• When poor word choice can cause an ethics crisis
• How technology will create new ethics dilemmas
• The power of looking in the mirror
• Practical ethics advice from the Torah
Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures
Joining me on this week’s episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leading Through the Turn.
In a very engaging discussion, Elise highlights:
• Ethics issues with Intellectual Property
• How to avoid accidentally infringing on other companies’ IP
• Companies stealing agencies IP
• Creating a culture of try
• The best ethics advice she ever received