Yesterday Weber Shandwick released a study: The State of Corporate Reputation in 2020: Everything Matters Now.
The study found ethics was a top 10 driver of corporate reputation and market value
Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:
1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How PR agencies need to adapt
Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA
In this week between Christmas and New Years, many people are at work looking for an escape. Some people are at home and also looking for an escape.
Luckily for you, I am here to help. This year, EthicalVoices celebrated its first birthday. As the year comes to a close, I wanted to share the most popular Ethics blogs and podcasts of 2019. All of them are great, but if you missed a few, these are the ones people like the most.
As the year wraps up, I want to give all my readers an early late Christmas/Hanukkah present – 46 ethics words of wisdom from the interviews I conducted over the past year.
Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations – Michelle Egan
Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?
Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:
1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action
Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:
• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse
Every week, the students and I start my public relations ethics class at Boston University discussing ethics issues of the week. Rather than keeping it to ourselves, following are 25 recent ethics issues and incidents for your reading pleasure. Some of these are sure to liven up the Thanksgiving dinner table.
Tim O’Brien, the founder of O’Brien Communications and host of the Shaping Opinion podcast discusses the ethical dangers of deplatforming and relative ethics.
