EthicalVoices

The ethical challenges of weaponized communication – Elizabeth Edwards

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:

1) The ethical challenges of weaponized communication

2) Avoiding thought-terminating cliches

3) What is the one tool or word, PR pros should retire

4) Why we need to think of meaning, not just tactics

The ethical importance of knowing when to say “No” – Natasha Koifman

Natasha Koifman, President of NKPR, one of Canada’s most powerful and innovative women in public relations discusses a number of important ethics issues including:

1) The ethical importance of knowing when to say “No”
2) How to empower your employees to make tough ethical decisions
3) The blurring of paid and owned media