It’s Time to Stop PR’s Addiction to Fake Newswire Metrics: Adam Ritchie

Adam Ritchie, the principal of Adam Ritchie Brand Directions, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics.
Other topics include:
• A lighting round of four ethical dilemmas he faced
• The insidious practice of double billing
• How Amazon is hurting public relations measurement