This Week in PR Ethics (2/9/23): Organ Harvesting, Fake Diversity, and the AI Arms Race

This week I had a hard time deciding which ethics story was more concerning – organ harvesting or fake diversity. Read on and let me know what you think…

  • Mass bill would allow inmates to swap organs for less prison time – I read this, and I immediately clicked through as I asked myself WTH?!? This is one of those clear-cut cases when we ask – what were they thinking? It is a clear violation of the ethical principle of autonomy.  I *can* think of a few ways to argue for it, but those reasons would make me a person I do not want to be.



  • Ethics and the AI Arms race – The developments in AI are coming faster than the internet explosion of the mid-90s. Axios asks if, in the race for speed, ethics may be the first thing to fall by the wayside?
Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of


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