EthicalVoices

This Week in PR Ethics (12/24/20): The Twelve Days of Ethics

Since this is the day before Christmas, I thought I would give folks something a little different on This Week in PR Ethics. And since The Night Before Christmas is tough to filk with ethics, I decided to give you the Twelve Days of Ethics (with apologies to Frederick Austin). Enjoy!

On the first day of Ethics my true love gave to me
A Code of Ethics followed assiduously

On the second day of Ethics my true love gave to me
Kant’s second imperative and a Code of Ethics followed assiduously

On the third day of Ethics my true love gave to me
Three Ethics schools, Kant’s second imperative and a Code of Ethics followed assiduously

On the fourth day of Ethics my true love gave to me
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the fifth day of Ethics my true love gave to me
Au-ton-o-my, four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the sixth day of Ethics my true love gave to me
Six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the seventh day of Ethics my true love gave to me
Seven prima facie duties, six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the eighth day of Ethics my true love gave to me
Eight ethical dilemmas, seven prima facie duties
Six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the ninth day of Ethics
Nine conflicts of interest, eight ethical dilemmas
Seven prima facie duties, six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the tenth day of Ethics my true love gave to me
Ten ethics case studies, nine conflicts of interest, eight ethical dilemmas
Seven prima facie duties, six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the eleventh day of Ethics my true love gave to me
Eleven Nicomachean Ethics, ten ethics case studies
Nine conflicts of interest, eight ethical dilemmas
Seven prima facie duties, six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

On the twelfth day of Ethics my true love gave to me
Twelve PRSA code elements, eleven Nicomachean Ethics
Ten ethics case studies, nine conflicts of interest, eight ethical dilemmas
Seven prima facie duties, six stages of moral development, Au-ton-o-my
Four Potter Boxes, three Ethics schools
Kant’s second imperative and a Code of Ethics followed assiduously

Note: Some of these were tough, particularly six and seven:

  • Seven Page Principles or Prima Facie Duties (since I am not a member of Page, Duties won out)
  • Six stages of moral development or six Confucian virtues? (Kohlberg is just fun)
  • And of course, I was thinking of Dr. Shannon Bowen and Dr. Marlene Neill as I wrote – au-ton-o-my!

Feel free to replace as you see fit and Merry Christmas!

Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of EthicalVoices.com

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