This Week in PR Ethics (9/7/23): AI Disinformation and the Evolution of Stakeholder Capitalism

Now that college is back in session, it is time for me to restart This Week in PR Ethics, a look at the most interesting, important and quirky communication ethics stories of the week.  Since I haven’t done one in a while, I get to be elastic when using the term “week” this week.



  • Disinformation moves markets – Anyone who is a loyal reader knows of my concern about the industrialization of fraud. This example shows how even a poorly generated AI image can still drop the DJIA almost 100 points.


  • Is AI racist? – The answer is “it depends,” but it does bring biases from the data sets from which it learns. This example drives it home when it shows how it changed a persons appearance to make them more “professional”



  • Four approaches to stakeholder capitalism – If you are looking for an interesting ethics discussion that has nothing to do with AI, you should read this great article in HBR that highlights the evolution and four types of stakeholder capitalism.
Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of


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