This Week in PR Ethics (4/1/21) – Global Ethics Issues with Cheating, Ethics, Climate Disinformation and Hashtag Activism

This is NOT an April Fool’s Joke. This week the most interesting ethics stories were all global. The PRCA looked at top ethics challenges globally, LinkedIn shared advice for moving beyond hashtag activism. There was a fascinating interview on global disinformation about climate change and there was a global gaming cheating scandal.

  • Ethical issues facing international PR – The PRCA is one of the most active professional associations when it comes to addressing ethics globally. They recently unveiled their top ethics issues and this week Stephen Waddington highlighted 10 of them including:
    • The role of PR professionals in tackling misinformation and protecting the truth
    • The who-to-work-for dilemma
    • Building trust and accountability
    • Avoiding purpose washing


  • Moving Beyond Hashtag Activism – Ty Heath, Director of Market Engagement, the B2B Institute at LinkedIn, gives advice on changes in expectations around ethics and purpose and how brands can move beyond hashtag activism.



  • Cheating in computer games is a big business – I have been a lifelong gamer and one of my students is working on a thesis in the industry, so this story caught my eye. Tencent and authorities in China claim to have shut down the “’world’s biggest’ video game cheat provider worth more than $750 million following a year-long investigation.” It shows you how much money is being made on unethical behavior in this industry.


Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of


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