The Nine Circles of PR Hell

Today is Halloween. I was going through some old files and found an infographic I created back in 2014 – The Nine Circles of PR Hell.  Since it is also a throwback Thursday, I decided to share it here as a bonus post.

Even back then, I had unethical behavior as the lowest circle of hell for PR professionals.

P.S. Thank you for making October the most popular month for Ethical Voices in our history.

The Nine Circles of PR Hell - Ethical Voices
The Nine Circles of PR Hell – Ethical Voices


Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of


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